Unless you’ve been living on a deserted island, chances are you’ve used Skype™, FaceTime®, or another type of video chat technology at some point in your personal or professional life. And unless you’re a supermodel, you’ve probably had to swallow your pride at least a little bit when you saw yourself staring back through the screen: grainy, blurry, and generally unremarkable. Truth be told, while the technology has worked wonders for families who live apart and has saved corporations millions of dollars in travel costs, it does little for your self-esteem. You appear to be calling from a dark, shadowy cave — a magical cave where your flaws suddenly look more noticeable. It’s similar to those 4-way mirrors in dressing rooms, only worse. You may wonder, “Do I really look like that?”
For some, that question is a minor discomfort in an otherwise enjoyable and valuable means of communication. Others, though, in particular those who telecommute or find themselves discussing their strengths and weaknesses during virtual job interviews, feel that the way they look during video chat is a hindrance to their success. Worse, these cosmetic concerns can lead to a deeper drop in self-esteem and confidence, especially when the virtual communication is constant.
More and more people have found a solution by scheduling some actual face-to-face interaction — with their plastic surgeons. Cosmetic procedures are safer and more accepted than ever, and a little enhancement can provide just the boost in confidence many people seek. These people are making a highly personal decision that allows them to feel better about themselves and the way they look.
Facial Rejuvenation Growth and the Link Between Social Media
The trend is not all about video chat, and it’s not all about business. According to Time magazine, the rise of social media is also a big influencer. An increasing number of people in the dating world make their first impression with their profile picture on Facebook or dating websites. Some seek plastic surgery as a way to enhance their appearance, thus boosting their confidence and landing a first date.
According to an annual report by the American Society of Plastic Surgeons®, facial rejuvenation procedures, both surgical and minimally invasive, saw the most growth in 2012 of all cosmetic procedures when compared to data from 2011. The finding is not surprising when you consider video chat boxes and social media profile pictures focus mostly on your face.
Here are the fastest-growing procedures:
- Intense Pulsed Light (IPL) treatment: 10% increase
- Laser skin resurfacing: 9% increase
- BOTOX® Cosmetic: 8% increase